Waitrose is launching a campaign to showcase its lower cost range ‘Essential Waitrose’, just one month after Asda unveiled its ‘Just Essentials’ brand. Their new campaign ‘Quality you’d expect at prices you wouldn’t’ aims to highlight their commitment to value, while also pointing to the provenance of some of the key products. n‘As customers look […]
Waitrose value range campaign Read More »
Accenture is undergoing a naming ‘evolution, as they call it, and rebranded its ad agency subsidiary Accenture Interactive as ‘Accenture Song’. The company owns 40+ creative agencies worldwide, including Karmarama in the UK, The Monkeys in Australia, Fjord in Scandinavia and Rothco in Ireland, as well as Droga5. All, except Droga5, will be rolled up
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At the end of last year, Coca-Cola revealed a revamped agency model, appointing WPP as its global marketing network partner, Dentsu as its complementary media partner, and Publicis and IPG as part of its strategic roster. The group chairman announced the move is already showing positive results allowing to create end-to-end experiences that are more
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McDonald’s recent marketing campaign offered a special meal with K-pop band BTS branding on the packaging. Amongst other metrics, the success of the campaign was measured by the number of user images, with many people sharing photos of their BTS meals. An analysis of such images revealed fascinating stories of how the BTS packaging was
Understanding customers via visual analysis Read More »
Earlier this year, Amazon Fresh opened 6 physical stores across London with ambitions to become a scaled national grocery retailer. The proposition is a convenience format with ‘Just Walk Out’ technology, aiming to meet customers ‘top-up, food-for-now, and food-for-later’ shopping missions With a broad set of competitors across food-to-go and grocery retailers, Amazon Fresh needs
Amazon Fresh, analysing their CVP Read More »
Banza is a US food start-up, which uses chickpea as the primary ingredient for its pasta and rice products. When it first launched in 2014, its packaging came in a creamy white box with red-to-yellow gradient brushstrokes. Seeking a better way to distinguish itself, in 2016, the company began rolling out a bright orange box
The persuasive power of Brand Colour Read More »
State-owned oil & gas giant Qatar Petroleum changes its name to QatarEnergy as part of a push to be seen as a diversified energy company. The move reflects the company’s commitment to lower carbon emissions and accelerate the drive for the energy transition. Minister of State for Energy Affairs, Saad Sherida al-Kaabi highlighted ‘becoming QatarEnergy
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The Covid-19 pandemic has accelerated market growth within the global meal kit industry. Companies such as Gousto and HelloFresh thrived as they were offering an alternative to grocery shopping amid concerns about in-store virus transmission and restaurant closures preventing eating out. Gousto is now accelerating brand investment with a return to experiential marketing by launching
The meal kit industry adapting to a post-pandemic world Read More »
Established to expand the ‘Easy’ brand following the successful launch of airline EasyJet in 1995, the group has since ventured into new categories such as gyms, car rental, hotels, office space and coffee. Now EasyGroup is looking to compete with the likes of Just Eat and Uber as it launches two new business ventures EasyFood
How far can EasyGroup push its brand? Read More »
