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Tapping into 2022’s logo design trends
Image credit: adweek.com - Burger King, Mind, BMW, Pentagram

Tapping into 2022’s logo design trends

Expressive typography Expect to see more brands blending custom typography into logos and wordmarks to capture deeper meaning and visual diversity. Retro designs and nostalgia comfort Look out for more brands reviving design patterns from the 1970s. This is a decade that evokes ideas around inclusiveness, open minds and optimism for the future, and echoes …

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Coca-Cola refreshes global brand platform
Image credit: Coca-Cola

Coca-Cola refreshes global brand platform

Coca-Cola unveils a new global brand philosophy and platform called ‘Real Magic’, inviting everyone to celebrate the real magic of humanity. The platform refreshes the brand’s promise: ‘to unite and uplift people every day’, which redefines the way the company communicates, with renewed relevance for the world we live in today. The brand also introduced …

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