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Image credit: thedrum.com / Amplify has created a Christmas cracker installation in London Kings Cross for Google

2022 brand experience trends

Flexible formats such as pop-ups have grown popular as means to engage with consumers. Consumer-facing interactive, entertaining and immersive virtual platforms have flourished. There are huge opportunities for brands in virtual reality – let’s not call it the metaverse yet. Interactive and experiential out-of-home advertising boomed lately. OOH is no longer just paper and paste …

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Photo by Katie Smith on Unsplash

The meal kit industry adapting to a post-pandemic world

The Covid-19 pandemic has accelerated market growth within the global meal kit industry. Companies such as Gousto and HelloFresh thrived as they were offering an alternative to grocery shopping amid concerns about in-store virus transmission and restaurant closures preventing eating out. Gousto is now accelerating brand investment with a return to experiential marketing by launching …

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Gousto launches brand experience

The Covid-19 pandemic has accelerated market growth within the global meal kit industry. Companies such as Gousto thrived as they were offering an alternative to grocery shopping amid concerns about in-store virus transmission and restaurant closures preventing eating out. Gousto is now accelerating brand investment with a return to experiential marketing by launching the ‘Flavourlust’, …

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