Dyson is amping up their offerings with Dyson Zone, a set of wireless air-purifying headphones, marking the company’s first step into audio and wearable technologies. The product comprises a set of over-ear, noise-cancelling headphones and a visor which aims to deliver clean air to the wearer. The look and design seem like it’s made for […]
Dyson Zone: new expansion Read More »
Flexible formats such as pop-ups have grown popular as means to engage with consumers. Consumer-facing interactive, entertaining and immersive virtual platforms have flourished. There are huge opportunities for brands in virtual reality – let’s not call it the metaverse yet. Interactive and experiential out-of-home advertising boomed lately. OOH is no longer just paper and paste
2022 brand experience trends Read More »
The Covid-19 pandemic has accelerated market growth within the global meal kit industry. Companies such as Gousto and HelloFresh thrived as they were offering an alternative to grocery shopping amid concerns about in-store virus transmission and restaurant closures preventing eating out. Gousto is now accelerating brand investment with a return to experiential marketing by launching
The meal kit industry adapting to a post-pandemic world Read More »
The Covid-19 pandemic has accelerated market growth within the global meal kit industry. Companies such as Gousto thrived as they were offering an alternative to grocery shopping amid concerns about in-store virus transmission and restaurant closures preventing eating out. Gousto is now accelerating brand investment with a return to experiential marketing by launching the ‘Flavourlust’,
Gousto launches brand experience Read More »
