Accenture is undergoing a naming ‘evolution, as they call it, and rebranded its ad agency subsidiary Accenture Interactive as ‘Accenture Song’.
The company owns 40+ creative agencies worldwide, including Karmarama in the UK, The Monkeys in Australia, Fjord in Scandinavia and Rothco in Ireland, as well as Droga5. All, except Droga5, will be rolled up under the new name, with a single P&L and one operating platform.
The new brand name is meant to convey an ‘enduring and universal form of human craft, connection, inspiration, technical prowess and experience. It will unleash the ideas and imagination of its people to deliver tangible results’.
Accenture Interactive was simply a holding group that acquired 40+ agencies over the last five years. The move from being a house of brands to a single operating sub-brand of Accenture is highly strategic with all the brands now consolidated into one single company, with the aim of achieving synergy across operations.