Flexible formats such as pop-ups have grown popular as means to engage with consumers.
Consumer-facing interactive, entertaining and immersive virtual platforms have flourished. There are huge opportunities for brands in virtual reality – let’s not call it the metaverse yet.
Interactive and experiential out-of-home advertising boomed lately. OOH is no longer just paper and paste but a massive PR opportunity that brings people together in-person and online.
Whether by design or not, events became more accessible when they shifted online during lockdowns. But there is still a lot more to be done and there is an opportunity to prioritise accessibility.